Roblox has become a popular digital hangout platform for young gamers.Īs of the fourth quarter of 2022, there were approximately 58.8 million daily active users of Roblox games worldwide.
With this target audience, the platform also makes a point to address parents and highlights the ways in which it ensures that Roblox is a safe online environment for children, especially as gaming usage and screen time increased during the global coronavirus pandemic. However, the platform’s player base is getting older and currently, over half of Roblox's user base was 13 years or above. The creative possibilities of the user-generated games on the Roblox platform are appealing to many gamers, especially children and young teenagers.
Roblox users are highly engaged and (mostly) young audiences
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